Quite simply, an auto broker manages the process of buying a car on behalf of a customer. This includes finding the desired vehicle, negotiating the price, delivering the final paperwork, and securing financing, if necessary. An auto brokers job is to help the customer save time and money in the car buying process.

Definition of Broker: One that acts as an agent for others, as in negotiating contracts, purchases, or sales in return for a fee or commission.

Why Use An Auto Broker?

Auto brokers offer several advantages for consumers. The following are a few of the key benefits:

• Convenience - Saving Time
  Using an auto broker saves consumers the time and effort of having to car-hunt at dealer lots, an activity which most people find to be less than desirable. Because auto brokers are essentially professional car buyers, the entire sale process is typically seamless and straightforward.
• Negotiations - Saving Money
  Because auto brokers have professional relationships with networks of car dealers, they are able to secure discounted pricing that they can then pass along as savings to their clients. Even when the auto broker's fee is factored in to the total cost of the car, the consumer still usually ends up saving money on their purchase.
• Preferential Negotiations - Saving Money
  Because auto brokers have professional relationships with networks of car dealers, they are able to secure discounted pricing that they can then pass along as savings to their clients. Even when the auto broker's fee is factored in to the total cost of the car, the consumer still usually ends up saving money on their purchase.
• Preferential Treatment - Getting What You Want
  Auto brokers ensure that their clients receive great treatment by car dealers, and are often able to enjoy perks that are not available to members of the general public. For instance, if there is a waiting list for a high-demand vehicle an auto broker's customer may get bumped up toward the top of the list.
• Peace of Mind - Buying with Confidence
  Consumers who use auto brokers enjoy the confidence of knowing that they have a professional advocate on their side in the car buying process, so they don't have to worry about the possibility of fraud, deception or other consumer woes that are all to common on the auto industry.

Who Can Use an Auto Broker?

Any consumer who wants to buy a car can use an auto broker. In the past, auto brokers have had a reputation for serving the higher end of the car market (e.g. luxury cars), but most brokers today will work with just about anyone seeking to purchase a new car, or a late model used vehicle.